How it's done ...

"Rhythmically, it's quite alluring. It can make anything, even, for example, a simple chair, seem magnificent. Why vote for someone who says: 'See that chair. You can sit on it' when you can have someone like Obama say: 'This chair can take your weight. This chair can hold your buttocks, 15 inches in the air. This chair, this wooden chair, can support the ass of the white man or the crack of the black man, take the downward pressure of a Jewish girl's behind or the butt of a Buddhist adolescent, it can provide comfort for Muslim buns or Mormon backsides, the withered rump of an unemployed man in Nevada struggling to get his kids through high school and needful of a place to sit and think, the plump can of a single mum in Florida desperately struggling to make ends meet but who can no longer face standing, this chair, made from wood felled from the tallest redwood in Chicago, this chair, if only we believed in it, could sustain America's huddled arse,'"
- Armando Iannucci, the Guardian.

Quote regarding lofty and inspiring rhetoric stolen with delicious glee and many thanks from The Daily Dish